OUTO

2011 is coming 18 Aug 2010 posted by Ville

The summer has gone fast! It has been super hot and that is why there has not obviously been that much crocheting in the schedule. But it is funny how our mind needs only one cold day and then it switches to cold thoughts. Between two massive heat waves we had a couple of cool days and I got most of my summer orders during these days. Thank you for them, it was fun to crochet once again!

Since I went to New York I have pretty much been on holiday. It has been the first real holiday I ve ever had in my life. But Outo has still kept me busy: There was a big story about Outo in a Taiwanese magazine called 2535.
I have also been preparing for hitting the Japanese market next year. I have done a couple of brand new designs just for their market!
This week I visited my old high school and gave a lecture about entrepreneurship. It was so nice meet the old teachers and give some advice to the youngsters who sat in the very same seats where sat when I was starting Outo.
Next week I m going to give a lecture about entrepreneurship and marketing design in Hämeenlinna. And actually on the very same day I need to be at the official opening of the first Novita brand store in Helsinki. So exciting!

Stay tuned for more news in the near future. For example the new product line will be published in a couple of months!

StraightForward! 08 Apr 2010 posted by Ville

Last year Outo was part of the Playful - New Finnish Design -fair. This year Outo is again part of the New Finnish Design -fair called StraightForward!

This time Outo is on display in the StraightForward pop up shop.
Now you have a chance to buy your own Outo design in New York City! The designs were made just for this event and therefore are a limited edition! I will be there in person and I m more than happy to have a chat with you. Come and say hello!

For more information about StraightForward go to http://straightforward-design.net/

The event is organized by the Finnish Cultural Institute in New York and the Consulate
General of Finland in New York in collaboration with Huippu Design Management and with
Meatpacking District Initiative and Abe NYC, Inc.

Winter, media coverage and lots of beanie orders 01 Mar 2010 posted by Ville

Winter is keeping on going full on! This is one of craziest winters I can remember. My hometown is struggling with the snow, there is so much of it! They have no place to put it in.

January was quite hectic: I spent the first 2 weeks making the orders I had got during the winter holidays and then headed off to Vuokatti where I was attending to a handicraft happening called SukkaSummit (Woolly Sock Summit). The happening was fun, I crocheted for 3 days and even arranged a little competition for the visitors: You could guess the number of beanies I was going to make during the weekend. There were some very good guesses and some very optimistic ones too! Like 100, 93 and so on.. Since there is only 72h in 3 days, these guesses are wrong I m afraid. I m fast, but not that fast! =)

After SukkaSummit I jumped in a Woolly Sock Truck! It was basically a truck with Novita yarn and Marthas in it. I travelled from Vuokatti to Oulu, then took the route back south through Kuopio and Joensuu. Outo was mentioned in the newspapers and one of them made a full story of Outo! Here is one of the stories of Sukkarekka: http://www.karjalanmaa.fi/tarkennus.php?lehti=1305&id=20426609

I have got a marathon now, I have 4 days to make 32 beanies for a big company party. I have got all the yarns set and ready, just need to start making the first knits! You can follow how I progress in Twitter: http://twitter.com/outowear/

2010 03 Jan 2010 posted by Ville

Merry Christmas! Happy New Year!

I m sorry that I m late! This winter I really had to fight to deliver all the beanies for Christmas. The enormous 2 week snow fall didn't help with it either. But somehow I pulled together all the beanies and posted them in time. Hopefully I made people happy on Christmas eve!

Now I have cleared the most of the rush and setting up for the real winter. Of course the spring will follow but now it is the time for the cold, snowy winter!
We have almost a foot of snow here and the temperature drops to -20C° at nights. So it is a perfect time to test the beanie materials.

I have started to get orders for mittens even though I didn't have them for sale on the website so I decided to take them to the collection. That is why I m now having this beanie+mittens sale! I have made only standard design mittens before and now I want you to get crazy and hit me with your wildest mittens+beanie ideas!

1. Pick a beanie model (remeber to measure your head size)
2. Pick your favourite color for the mittens (you can match with the beanie!)
3. Send an order to sales(at)outowear.com with the choices you have made + your address
4. I ll confirm your order, VOILA!

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